Noblesville Boom and Smith’s Jewelers Announce Multi-Year Partnership

Smith’s Jewelers Named Official Jeweler Of The Noblesville Boom

NOBLESVILLE (Sept. 17, 2026) – The Noblesville Boom, the NBA G League affiliate of the Indiana Pacers, and Smith’s Jewelers today announced a new multi-year partnership, naming the locally owned retailer the official jeweler of the team beginning with the 2026-27 season.

The three-year agreement establishes Smith's Jewelers as the exclusive jewelry partner of the Boom and creates a variety of fan engagement opportunities, community activations and premium experiences designed to connect Boom basketball with fans throughout Central Indiana.

“Smith’s has been woven into the fabric of downtown Noblesville for more than 65 years, and that history matters to us,” said Chris Defendis, President of Business Operations for the Noblesville Boom. “The Boom is still a young organization, and we’re building our place in this community the same way Smith’s did, one relationship at a time. Having a family business with those roots alongside us is exactly what we want this team to be about.”

As part of the partnership, Smith's will receive prominent branding throughout Boom home games, including customizable in-arena signage and LED board exposure. Smith's will also serve as the presenting sponsor of an official Boom theme night and be featured across the team's digital and social media channels through the new "Gem of the Game" series, highlighting standout performances following each home game.

“At Smith's, we've spent generations helping our neighbors celebrate the people they love and the moments that become part of their family's story,” said Robby Hieser II, CEO of Smith's Jewelers. “Partnering with the Noblesville Boom gives us another way to bring people together in the community we're proud to call home. We're excited to grow alongside the team, connect with fans and help build traditions that families can pass down for years to come.”

Fans can also participate in interactive experiences throughout the season, including co-branded concourse activations, exclusive retail promotions and the opportunity to take part in a half-court shot challenge for a chance to win a $10,000 Smith's Jewelers shopping spree during select Boom home games.